I approach design as a structured yet evolving process. I create with the end user in mind, where aplicable I integrate data to uncover actionable design insights. I’ve come to appreciate that while user involvement is essential, it's also about timing: innovation often requires designers to lead with intention, proposing and refining options rather than co-creating from scratch. I work comfortably with a well-managed list of assumptions—treating them as hypotheses to evolve, not as shortcuts, but as well-informed strategy.

I tend to explore broadly and sometimes spend too much time refining elements that, in the end, don’t prove essential. That said, I’ve learned to be critical of my own ideas and kill my darlings when the time is right. Over the years, I’ve also recognized a tendency to overcomplicate things—driven by curiosity and ambition—when a simpler approach might have more impact. This awareness has become a key focus of my personal growth: to better balance depth with clarity, and innovation with simplicity. I also find it challenging at times to fully trust others to deliver at the standard I aim for, and delegation is something I continue to improve by learning to align expectations.

I am fluent across a broad technology stack, from CAD and physical prototyping to simulation environments like Unity and Unreal. I use sketching—both analog and digital—not just to communicate but to think. Combined with my aesthetic sensitivity and hands-on making skills, I create concepts that are both expressive and realizable.