My Vision
On Design

The design industry is shifting and certain skills don't bring as much value as they did before.

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Be a designer. Click and connect the dots.

Be a designer. Click and Connect the 'dots'.

1 | Parts of the design are being commoditized.

Free design resources, design systems, and more powerful design tooling… The number of positions for classically defined industrial design is diminishing. But the catch is: the value of our core skills— thinking, solving, communicating— has never been bigger. This presents an opportunity for designers to move up the value chain. To learn speak the language of business. To lead.

1 | Parts of the design are being commoditized.

Free design resources, design systems, and more powerful design tooling. The number of positions for classically defined industrial design is diminishing. But the catch is: the value of our core skills— thinking, solving, communicating— has never been bigger. This presents an opportunity for designers to move up the value chain. To learn speak the language of business. To lead.

1 | Parts of the design are being commoditized.

Free design resources, design systems, and more powerful design tooling. The number of positions for classically defined industrial design is diminishing. But the catch is: the value of our core skills— thinking, solving, communicating— has never been bigger. This presents an opportunity for designers to move up the value chain. To learn speak the language of business. To lead.

2 | Digitalization and has brought complexity.

Modern consumer products often encompass multiple layers of intricacy and need integration of various disciplines. Too many products fail as overengineered, disconnected, forgettable commodities. Why? They lack clarity. They lack a vision and story. The designers who win are the ones who can cut through that noise. The ones who communicate with engineers and see the big picture. The ones who 'connect the dots' and turn chaos into order. The others? Will be stuck in a boxed-out part of the design process, fiddling with their thumbs.

2 | Digitalization and has brought complexity.

Modern consumer products often encompass multiple layers of intricacy and need integration of various disciplines. Too many products fail as overengeneered, disconnected, forgettable commodities. Why? They lack clarity. They lack a vision and story. The designers who win are the ones who can cut through that noise. The ones who communicate with engineers and see the big picture. The ones who 'connect the dots' and turn chaos into order. The others? Will be stuck in a boxed-out part of the design process, fiddling with their thumbs.

2 | Digitalization and has brought complexity.

Modern consumer products often encompass multiple layers of intricacy and need integration of various disciplines. Too many products fail as overengeneered, disconnected, forgettable commodities. Why? They lack clarity. They lack a vision and story. The designers who win are the ones who can cut through that noise. The ones who communicate with engineers and see the big picture. The ones who 'connect the dots' and turn chaos into order. The others? Will be stuck in a boxed-out part of the design process, fiddling with their thumbs.

3 | Where industrial designers fit in?

I belive Industrial designers should work across teams, bridge gaps, and make sure the end result works. It’s about impact. Function. Reliability. Aesthetics. Design that resonates, not just design that looks good.

3 | Where industrial designers fit in?

I belive Industrial designers should work across teams, bridge gaps, and make sure the end result works. It’s about impact. Function. Reliability. Aesthetics. Design that resonates, not just design that looks good.

3 | Where industrial designers fit in?

I belive Industrial designers should work across teams, bridge gaps, and make sure the end result works. It’s about impact. Function. Reliability. Aesthetics. Design that resonates, not just design that looks good.

Want to know more about me and my goals? Check out my

Want to know more about me and my goals? Check out my