My Vision
On Design

The design industry is shifting and certain skills don't bring as much value as they did before.

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Be a designer. Click and connect the dots.

Be a designer. Click and Connect the 'dots'.

1 | Parts of the design are being commoditized.

Design is changing. The tools are faster, the templates are better, and parts of what we once called "design" are becoming increasingly automated or commoditized The number of positions for classically defined industrial design is diminishing. But rather than devaluing design, this shift highlights what truly matters: the ability to think critically, solve meaningfully, and communicate with clarity. These human, creative skills are becoming the core currency of impactful design. The future lies not in producing more, faster—but in crafting with intention.


As product ecosystems grow more connected and multidisciplinary, I believe industrial designers have a unique role to play—not just as form-givers, but as integrators. Designers who can work across domains, speak to engineers, interpret user needs, and align with business strategy will be the ones who lead. Our strength lies in creating visions of the future and translating them into reality. In connecting the dots, making sense of ambiguity, and bringing clarity through process, storytelling, and synthesis.

1 | Parts of the design are being commoditized.

Free design resources, design systems, and more powerful design tooling. The number of positions for classically defined industrial design is diminishing. But the catch is: the value of our core skills— thinking, solving, communicating— has never been bigger. This presents an opportunity for designers to move up the value chain. To learn speak the language of business. To lead.

1 | Parts of the design are being commoditized.

Free design resources, design systems, and more powerful design tooling. The number of positions for classically defined industrial design is diminishing. But the catch is: the value of our core skills— thinking, solving, communicating— has never been bigger. This presents an opportunity for designers to move up the value chain. To learn speak the language of business. To lead.

2 | Digitalization and has brought complexity.

Too many products today are overengineered, disconnected, and forgettable. Not because of bad intentions, but because they lack coherence—no one saw the whole picture. Industrial designers can and should be the ones who hold that picture in view. We must design not just for aesthetics, but for experience, reliability, and emotional resonance. Our value lies in helping teams build the right thing, not just build things right.  One thing is to pump out another product. Another is to do it with care, thoughtfulness, and coherence. People see the difference.

2 | Digitalization and has brought complexity.

Modern consumer products often encompass multiple layers of intricacy and need integration of various disciplines. Too many products fail as overengeneered, disconnected, forgettable commodities. Why? They lack clarity. They lack a vision and story. The designers who win are the ones who can cut through that noise. The ones who communicate with engineers and see the big picture. The ones who 'connect the dots' and turn chaos into order. The others? Will be stuck in a boxed-out part of the design process, fiddling with their thumbs.

2 | Digitalization and has brought complexity.

Modern consumer products often encompass multiple layers of intricacy and need integration of various disciplines. Too many products fail as overengeneered, disconnected, forgettable commodities. Why? They lack clarity. They lack a vision and story. The designers who win are the ones who can cut through that noise. The ones who communicate with engineers and see the big picture. The ones who 'connect the dots' and turn chaos into order. The others? Will be stuck in a boxed-out part of the design process, fiddling with their thumbs.

3 | Where industrial designers fit in?

I believe Industrial designers should work across teams, bridge gaps, and make sure the end result works as intended. For me, design is ultimately about impact. It’s about crafting thoughtful systems, intuitive interactions, and expressive products that make sense in people’s lives—and last. That means learning continuously, working collaboratively, and designing with both imagination and constraint. That’s the kind of designer I strive to be—and the kind of design future I want to help shape.

3 | Where industrial designers fit in?

I belive Industrial designers should work across teams, bridge gaps, and make sure the end result works. It’s about impact. Function. Reliability. Aesthetics. Design that resonates, not just design that looks good.

3 | Where industrial designers fit in?

I belive Industrial designers should work across teams, bridge gaps, and make sure the end result works. It’s about impact. Function. Reliability. Aesthetics. Design that resonates, not just design that looks good.

Want to know more about me and my goals? Check out my

Want to know more about me and my goals? Check out my