Gatenox animation
Problem-solution animation for Gatenox
Creative direction and production of a 1-minute promotional animation video for Gatenox for an e-blockchain convention in Barcelona.
Course
Extracurricular/Freelance
Main Deliverables
Project Direction Storyboard Animation + Revisions Sound Design
Expertise areas
User & Society, Proffesional Skills, Technology & Realization, Business & Enterpreneurship, Creativity & Aestherics,
Date
May 2023
Communicating the value of Gatenox as simply and concisely as possible. I have started by researching the company's product and stakeholders. After gathering a comprehensive understanding the concept phase started where a storyboard was conceived.
The animation was meant to convey inforamtion in a convincing story. Hilighting the problem-solution—A clear presenation of the value proposition of Gatenox was the objective.
An approach of combining visual metaphors, analogies and dynamic transitions in sinc with the narration was taken to convey the core message in an engaging audio-visual sequence.
The sound design, music, and narration were all about bringing the story to life. I ensured the development iterative and close collaboration. For parts beyond my skill and expertise I made sure to onboard professionals that could collaborate and craft a coherent sonic identity for the company.
This project was a success and it was presented at the Europe's biggest e-blockchain convention in Barcelona: https://eblockchainconvention.com/
Through this experience I have leveled-up my game in clear and upfront project goal-setting, effective communication, onboarding other proffesionals into the project, motiongraphics, storyboarding, and much more... The animation was crafted using Adobe After Effects and Procreate.