GOART

Design of a physical-digital hybrid educational game.

The main takeaway from the project was the value of workshops, conducting design sprints, and involving the entire team in idea-generation processes. Through the use of different creative techniques and methodologies, our team was able to generate over 100 separate ideas in a single week.

Course

Packaging Design

Main Deliverables

Promotional Video Packaging design Brand Identity Design Webshop

Expertise areas

Creativity & Aesthetics

Date

October 2022


The result was a game concept that seamlessly integrated digital and physical elements empowering individuals to transcend their perceived limitations. Through our low-fidelity prototyping and basic-level user tests we can conclude that GOART shows the possibility to transform people's approach to drawing.

I was responsible for: - Brand identity design - Promotional video creative direction, shooting, and editing - Interactive mock Webshop interface - Packaging Design - Organizing workshops - Gathering feedback from game design experts - Storyboarding

The main takeaway from the project was the value of workshops, conducting design sprints, and involving the entire team in idea-generation processes. Through the use of different creative techniques and methodologies, our team was able to generate over 100 separate ideas in a single week.

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